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Lovely Bizz: Giving back, Lovely Style


“At the end of life we will not be judged by how many diplomas we have received, how much money we have made, how many great things we have done. We will be judged by ‘I was hungry and you gave me to eat, I was naked and you clothed me, I was homeless and you took me in.’ Hungry not only for bread, but hungry for love. Naked not only for clothing, but naked for human dignity and respect. Homeless not only for want of a room of bricks, but homeless because of rejection.” Mother Teresa.


Social Responsibility. Giving Back. Buzzwords we hear a lot now. But there are so many great causes all needing money to provide services to those in need.  It is hard to know what to support. As a business owner, I feel a huge responsibility to do the most good that I can with the resources I have available. That includes my time, my money, my property and my relationships.  I re-evaluate often where my dollars and time are going.  Am I making the most of what I have to give?  Are my investments of time and money fruitful? While I must admit, I enjoy being a business owner and making money, I enjoy more what I am able to do with that money for others. But like a business deal, I want a return on my investment.

You may be asking yourself, should I give to the Lovely Project?  Is it a good use of my resources? What will they do with my money? I would not ask you to support anything, that I am not willing to give my time and money to as well. My company is a sponsor of the Lovely Project Benefit and a community partner with the Lovely Project and I volunteer my time whenever possible.  I’ve seen firsthand the lives that have been changed by this organization.  Our Lovely mentors are boots on the ground out in the community meeting young girls right where they are.  Some are working in schools with disadvantaged girls, struggling to overcome poverty, family crisis and other life challenges. Some of our mentors are working at University Behavioral Center with young women who have found themselves at a low point in their lives.  Others are meeting with your average girl next door that wants to live up to her fullest potential.  Week after week these ladies are providing love, support and education.

When you give to the Lovely Project you will not be paying for exorbitant executive salaries—or any salaries at all.  All of our mentors and staff are volunteers.  You will not be paying for an expensive building or overhead.  Our office space is donated. You will not be paying for executive bonuses or trips.  100% of your donation will go to programs for the girls that we serve.

But my favorite reason for supporting The Lovely Project is that once we have supported these girls and helped them tackle their life issues, they gain the confidence to then help others.  It’s not just about meeting an immediate need or getting through a crisis.  We want to help them move beyond that and begin to look at what they can do for others. We focus on character issues, goal setting and emotional health so that they can have their courage to find their destiny and make a difference in others’ lives too. We are creating a culture of women that will support other women in meeting their highest potential.  We are creating a culture of social responsibility and love. We are creating a culture of women that will change the world.  I will not be surprised to see in the future, a Lovely Girl discovering the cure for cancer, starting her own non-profit or running a multi-million dollar business that gives back.

Your donation to the Lovely Project is truly the gift that keeps on giving.  We will use it to help a young woman and then she will in turn help someone else.  It is the most amazing exponential giving you could ever be a part of.  It just keeps multiplying!




In the words of our Founder, Dr. Crystal Evans, “Do we have all the answers? No. But we are part of the solution.” We are out there week after week, doing what we can.  One girl at a time. Help us by supporting the Movement we call “Lovely.”

Read some of the stories of girls that we have helped here.

If you would like to make a one-time or monthly donation to the Lovely Project, you can do it here.  If you would like to find out about volunteering click here


April McDonald, wife and mother of three is the owner of Gateway Design and Lovely Bizz contributor. She also is the head of corporate sponsorships and the auction chair for The Lovely Project Foundation Benefit. Connect with her here.